Functional Beverage Innovations Taking Over Retail Shelves
Functional beverage innovations are making waves in the retail industry, providing consumers with new and exciting options to support their health and wellness goals.
Danone North America Introduces Protein-Packed Silk Milk
Danone North America is shaking up the plant-based beverage category with the launch of Silk Protein milk. This protein-packed milk is formulated with 13 grams of plant-based protein and 3 grams of fiber per serving, offering consumers a convenient and delicious way to boost their protein intake. With 50% less sugar than traditional dairy milk, Silk Protein is available in flavors like chocolate and original, catering to a variety of taste preferences.
According to Kallie Goodwin, senior vice president of plant-based beverages at Danone US, “Silk continues to lead the plant-based beverage category with innovative options that meet evolving consumer needs. Our new Silk Protein not only delivers the protein consumers crave but also offers added benefits like fiber, calcium, and less sugar to support balanced nutrition.”
The Coca-Cola Co. Launches BodyArmor Flash I.V. Caffeine Zero Sugar
The Coca-Cola Co. is getting in on the functional beverage trend with the introduction of BodyArmor Flash I.V. Caffeine Zero Sugar. These beverages pack a punch with 95 mg of caffeine, 2,290 mg of electrolytes, and essential vitamins and minerals like zinc, and vitamins B and C. Available in flavors such as pineapple passionfruit and watermelon punch, BodyArmor Flash I.V. is a refreshing and energizing option for consumers looking to fuel their day without added sugar.
Koia Unveils Protein Soda Line
Koia is stepping into the spotlight with its new protein soda line, offering a unique twist on traditional carbonated beverages. Formulated with 10 grams of plant-based protein, 4 grams of prebiotic fiber, and just 2 grams of sugar, Koia’s protein soda comes in flavors like rocket freeze, sour squeeze, pink twist, and capri splash. Chris Hunter, CEO of Koia, explains, “As we’ve expanded our portfolio, we’ve been intentional about meeting consumers where they are. With a decade of R&D behind us, protein pop represents our take on one of the most disruptive spaces in the beverage industry today.”
Explore more new products in our slideshow!