Throne Sport Coffee Welcomes Julia Perez as Chief Marketing Officer
Exciting changes are on the horizon for Throne Sport Coffee with the recent appointment of Julia Perez as the company’s chief marketing officer. Following a successful fundraising round that brought in $10 million for business growth, Perez is set to lead the marketing initiatives for the functional coffee brand.
With a background in beverage-focused leadership, Perez brings a wealth of experience to her new role at Throne. Previously serving as the CMO of OWYN, a plant-based sports nutrition brand, Perez played a key role in growing the company to over $160 million before its acquisition for $280 million by Simply Good Foods.
Perez’s strategic approach to marketing at OWYN, which focused on thoughtful investments and a strong omnichannel presence, will be instrumental in scaling Throne’s brand presence and market reach. She plans to leverage her experience with digital marketing and influencer partnerships to drive growth for the company.
One of Perez’s key strategies at OWYN was to develop partnerships with influencers who could serve as brand evangelists, rather than simply promoting the product. She intends to apply a similar approach at Throne, particularly with the company’s focus on collaborating with professional athletes.
Throne Sport Coffee’s commitment to clean ingredients and athlete partnerships sets it apart in the competitive functional beverage market. The company’s ready-to-drink lattes are made with natural cane sugar, providing 100% of the recommended daily value of B vitamins, 150 mg of caffeine, and 10 grams of protein from lactose-free milk.
As Throne continues to expand its distribution footprint and product offerings, Perez’s leadership will be instrumental in driving growth and brand awareness. With plans to reach over 20,000 accounts by July, Throne is poised for significant expansion in the coming months.
Despite increased competition in the functional beverage space, Perez remains confident in Throne’s ability to stand out. By staying true to the brand’s roots in professional athlete partnerships and recognizable ingredients, Throne is positioned for success as a mass market player.
Overall, Perez’s appointment signals an exciting new chapter for Throne Sport Coffee, with a focus on innovation, growth, and strategic marketing initiatives that will shape the brand’s future.