The Keebler Co. Introduces New Cookies to Chips Deluxe Lineup
The Keebler Co., a subsidiary of The Ferrero Group, has announced the expansion of its popular Chips Deluxe cookie lineup with the introduction of two new products and the reformulation of an existing favorite.
New Products:
One of the new additions to the Chips Deluxe family is the Chips Deluxe Fudge Filled cookie. This innovative treat is the first filled cookie with a crunchy base on the market, featuring a delicious soft fudge center for an extra indulgent experience.
The second new product is the Chips Deluxe Brownie cookie, a thick and soft-baked chocolate chip cookie that is loaded with cocoa and fudge chunks for a rich and decadent flavor.
Reformulated Favorite:
In response to consumer feedback, Keebler has revamped its Chips Deluxe Chips & Chunks cookie to now contain 33% more chocolate. This enhancement aims to provide cookie lovers with a more indulgent and satisfying snacking experience.
According to Moyosola Akinkanju, senior brand manager at Ferrero, “Our cookie lovers expect nothing less than extraordinary, and we strive to deliver on that promise. The evolution of Chips Deluxe is a testament to our commitment to providing consumers with more chocolate, more indulgence, and more magic in every bite.”
All three new Chips Deluxe products are now available for purchase at retailers across the United States, offering cookie enthusiasts the perfect treat to satisfy their sweet cravings.