Hershey has announced that Kirk Tanner, the current CEO of Wendy’s, will be taking over as the new CEO of the company starting on August 18th. Tanner brings with him over three decades of experience in the consumer packaged goods industry, having previously held senior roles at PepsiCo, including CEO of PepsiCo Beverages North America.
Tanner’s appointment comes as Hershey looks to continue its transformation into a snacking powerhouse, diversifying its product offerings beyond just sweets. Under the leadership of outgoing CEO Michele Buck, Hershey made significant moves into gummies and salty snacks, as well as acquiring brands like SkinnyPop owner Amplify for $1.6 billion.
Mary Kay Haben, lead independent director and chair of Hershey’s CEO Search Committee, praised Buck for her leadership in guiding the company through a period of transformational growth. However, Tanner will be stepping into the role at a challenging time for the snacking industry, with consumer preferences shifting towards healthier options and overall sales declining.
During his time at PepsiCo, Tanner was instrumental in transforming the company’s beverage business, launching new brands like Pure Leaf and bubly to address changing consumer trends. With his experience in snacks, beverages, mergers and acquisitions, and innovation, Tanner is seen as well-suited to lead Hershey into the future.
As Hershey faces challenges like rising cocoa costs and changing tariffs, Tanner’s leadership will be crucial in navigating the company through these turbulent times. With his track record of success in the food and beverage industry, Tanner is expected to bring a wealth of knowledge and expertise to his new role as CEO of Hershey.