As a leading enterprise in the global travel distribution eco-system, Dida has been ranked in the “High-Value Globalisation Investment Brands 2025” list, part of the Forbes China 30&30 Go-International Series, co-published with the LinkedIn Economic Graph.
The Forbes China 30&30 Go-International Series shines a spotlight on Chinese-origin brands that have achieved robust growth paths and championed cutting-edge innovation on the global stage. The series recognises enterprises that demonstrate exceptional ingenuity, sustainable growth, and impactful global influence as they scale beyond China’s borders.
Founded in 2012 and headquartered in Shenzhen, Dida leverages China’s extensive market scale and innovation ecosystem to address the diverse needs of international travel partners. Its global distribution platform seamlessly integrates content from over 500 global suppliers, offering access to more than 1.5 million travel products. This comprehensive ecosystem is underpinned by an intelligent data infrastructure that optimises content standardization, thereby enhancing operational efficiency for stakeholders in the travel sector.
James Jin, Chief Technology Officer of Dida, said: “Technology is redefining global travel connectivity by amplifying human expertise through data-driven intelligence, rather than replacing it. This recognition from Forbes China reinforces our commitment to building smarter, more inclusive travel networks worldwide.”
Dida’s strategic global expansion has delivered tangible results, with a rapidly growing footprint across Asia-Pacific, Europe, the Middle East, Africa, and Americas. Over the past year, Dida achieved strong double-digit growth across all regions, reflecting the company’s differentiated market strategies and its ability to scale sustainably in diverse global landscapes.
Through its core business units – Dida Hotels, Dida Flights, Dida Go, and Dida Experiences – Dida connects high-quality travel inventory from hotels, airlines, and ancillary service providers to a global network of travel agencies, TMCs, tour operators, OTAs, and wholesalers, creating a seamless bridge between supply and demand.
In addition to its core offerings, Dida leverages its robust global distribution network, cross-border market insights, data capabilities, and marketing platforms to support tourism boards in executing targeted brand campaigns and co-marketing initiatives in key source markets. This effectively enhances the appeal of destinations and increases visitor numbers.
Looking ahead, Dida will continue to expand its AI-driven ecosystem, enhance automation capabilities, and empower global partners through data intelligence, thereby advancing the transformation of travel distribution worldwide.