Exciting Ready-to-Drink Beverage Innovations Hit Store Shelves
Ready-to-drink beverages are making a splash in the retail world with a variety of new and innovative options for consumers to enjoy.
Oodles of Doodles: A Fun and Healthy Option for Kids
Children’s beverage brand Oodles of Doodles is now available in the United States, offering five delicious flavors to choose from. With options like grape, orange and vanilla, green apple and lime, strawberry and watermelon, and black cherry and vanilla, there’s something for every young palate. Each serving is made with fruit juice and contains just 5 calories and 1 gram of sugar.
“Blending imagination with flavor, we’re thrilled to offer a healthy water alternative that keeps kids hydrated and sparks their creativity,” said Alisha Eason, CEO of Oodles of Doodles.
New Mix: A Taste of Mexico in Every Sip
Brown-Forman is introducing New Mix, an RTD alcoholic beverage featuring El Jimador Blanco Tequila. Available in paloma and cantarito flavors, this cocktail brings a taste of Mexico to consumers in the United States.
“New Mix isn’t just a cocktail—it’s a celebration of connection, flavor, and Mexican heritage,” said Mary Beth O’Mara, USA&C brand director. “As Mexico’s most beloved RTD, we’re excited to bring this authentic experience to US fans seeking a true taste of Mexico in every can.”
Airheads Sodas: A Fun and Flavorful Treat
Perfetti Van Melle USA Inc. has partnered with Fire Brands to launch an Airheads soda line, offering four exciting flavors: blue raspberry, watermelon, strawberry, and orange. These refreshing fruit sodas are infused with a hint of creamy taffy, delivering a taste experience as fun and flavorful as Airheads candy.
“Our goal was to create a beverage that captures the excitement and flavor of Airheads candy,” said Raz Inserra, marketing director at Fire Brands.
Check out the slideshow to see these new products in action!