Yasso by Magnum Ice Cream Company Introduces New Frozen Greek Yogurt Pints
Yasso, a brand known for its low-calorie frozen treats, is stepping up its game with the launch of frozen Greek yogurt pints. These 14-ounce containers are packed with up to 19 grams of protein and around 400 calories each, free from artificial colors, flavors, or sugar alcohols. Yasso currently offers its products in bar, poppable, and sandwich formats.
According to Lisa Vortsman, Chief Marketing and Innovation Officer for The Magnum Ice Cream Company in North America, the introduction of Greek yogurt pints marks a significant moment for the brand. She sees this as a massive opportunity to meet the growing consumer demand for healthier indulgences.
The Rise of Frozen Yogurt
Despite a decline in frozen yogurt production in recent years, there is a resurgence in the category as consumers seek healthier alternatives for their favorite treats. Frozen yogurt, especially those made with Greek yogurt, has become a popular choice for boosting protein intake, particularly among individuals taking GLP-1 medications for weight loss.
Expanding Eating Occasions
Yasso’s expansion into pint containers opens up new eating occasions for the brand. Unlike bars, pints can be shared among multiple people or enjoyed across several sittings, offering more versatility for consumers.
Unilever’s Acquisition and Expansion
In a move to enhance its novelty business with health-focused options, Unilever acquired Yasso in 2023. As part of The Magnum Ice Cream Company, Yasso has become a top-performing brand that continues to attract consumers seeking better-for-you snacks. The company’s decision to explore new eating occasions for Yasso reflects the rapid growth of the better-for-you segment in snacking.
Exclusive Launch at Target
Yasso’s frozen Greek yogurt pints will debut exclusively at Target in five flavors – Mint Chocolate Chip, Chocolate Chip Cookie Dough, Fudge Brownie, Cookies ‘n Cream, and Coffee Chip – starting on October 12, with a nationwide rollout planned for next year.
Magnum’s Frozen Yogurt Legacy
While Ben & Jerry’s, a brand under Magnum, previously offered frozen yogurt, the product has since been discontinued. With Yasso’s new Greek yogurt pints, Magnum continues to innovate in the frozen novelty space.
Overall, Yasso’s foray into frozen Greek yogurt pints represents a strategic move to meet the evolving preferences of health-conscious consumers while expanding its presence in the frozen treats market.