YouTube has recently introduced a new advertising option for marketers looking to reach TV viewers. This new offering allows advertisers to purchase non-skippable 30-second ads on the TV version of YouTube, expanding the platform’s advertising options.
Previously, advertisers had the choice of various ad formats, including skippable and non-skippable in-stream ads, in-feed video ads, bumper ads, masthead ads, and YouTube Shorts ads. The addition of non-skippable ads specifically for TV viewers aims to help advertisers connect with their target audience more effectively.
For users who are tired of watching ads, YouTube offers a solution in the form of YouTube Premium. By subscribing to YouTube Premium, users can enjoy an ad-free viewing experience and access to YouTube Music. The subscription cost for YouTube Premium is £12.99 per month or £129.99 per year.
Alternatively, users can opt for YouTube Premium Lite, a cheaper option that allows users to avoid most ads (but not all) without access to YouTube Music. The cost for YouTube Premium Lite is £7.99 per month.
Overall, YouTube’s new non-skippable ad format for TV viewers aims to improve advertiser effectiveness while also encouraging users to upgrade to paid subscriptions for an ad-free experience. Whether users choose YouTube Premium or Premium Lite, they can enjoy an uninterrupted viewing experience on the platform.