Tru Niagen, a leading California-based company specializing in NAD support supplements, is targeting a younger demographic in the beauty industry with its latest product release.
Robert Fried, the CEO of Niagen Bioscience, noted the significant shift in their customer base over the years. Initially catering to individuals over 60 concerned about aging, the company has seen a notable trend towards younger consumers in recent years.
The NAD support product category has gained traction in both wellness and beauty markets, particularly within the longevity sector. NAD, short for nicotinamide adenine dinucleotide, is a co-enzyme present in all cells of the body that declines with age. The market primarily consists of over-the-counter oral NAD+ precursors designed to elevate NAD levels.
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In recent years, Tru Niagen, a prominent company based in California that specializes in NAD support supplements, has shifted its focus towards a younger demographic within the beauty industry with its latest product launch. CEO Robert Fried of Niagen Bioscience has observed a significant change in their consumer base, moving from older individuals concerned about aging to a younger audience.
The NAD support product category has garnered attention in the wellness and beauty sectors, particularly within the longevity industry. NAD, an abbreviation for nicotinamide adenine dinucleotide, is a crucial co-enzyme found in every cell of the human body that diminishes with age. The market is predominantly occupied by over-the-counter oral NAD+ precursors that aim to boost NAD levels.