The Save Mart Companies Introduce New Private Label Meat Line
The Save Mart Companies is set to unveil a new line of minimally processed meats as part of their efforts to help consumers navigate rising grocery prices and economic uncertainty. The upcoming private label products, which include beef, pork, and poultry, will hit shelves in mid-November and officially launch in December. Andy Comer, the company’s vice president of marketing, shared that the meats will be free of artificial ingredients and feature the name of the store where they are sold on the packaging.
Company Overview
The Save Mart Companies operate 191 stores in California and Nevada under banners such as Save Mart, Lucky, and FoodMaxx. They also manage 11 Roth’s and Chuck’s Fresh Markets in Oregon and Washington. The new private label meat line aims to provide families with affordable, quality proteins to promote accessible healthy eating.
Rising Meat Prices
In 2025, meat prices have experienced a significant increase, with inflation in the category reaching an annual rate of 8.5% in September. This surge in costs poses a challenge for both the company and its customers. Zeb Early, The Save Mart Companies’ senior vice president of merchandising, highlighted the importance of offering cost-effective options amidst escalating meat prices.
Future Plans
The company plans to expand its private label assortment in 2026, focusing on enhancing affordability and quality for customers. Private label products currently contribute a significant portion of the grocer’s sales, making them a key focus for future growth.
Savings Program and Promotions
The private label meat line launch is part of The Save Mart Companies’ “Right By You” savings program, which includes discounts on select products, free delivery for orders over $35 through the end of the year, and exclusive digital coupons in November. Additionally, the company is offering a Thanksgiving meal promotion that provides food for 10 people at a budget-friendly price point.
Regional Advantage
Comer highlighted the advantages of being a regional grocer when it comes to implementing savings initiatives efficiently. Leveraging local and supplier relationships allows The Save Mart Companies to cater to customer needs effectively, a feat that larger chains may find challenging.
Overall, The Save Mart Companies’ commitment to providing affordable, quality products reflects their dedication to supporting customers amidst economic challenges. The new private label meat line and ongoing savings programs demonstrate the company’s proactive approach to meeting consumer needs.