The Latest in Protein Innovation
Protein enthusiasts, rejoice! The protein category is expanding with exciting new additions that cater to the protein craze.
Vital Proteins Introduces Collagen and Protein Shakes
Vital Proteins is introducing a new line of collagen and protein ready-to-drink shakes that pack a powerful punch with 30 grams of protein and 10 grams of collagen peptides per serving. Their chocolate-flavored shake is free from added sugar, carrageenan, artificial sweeteners, colors, and flavors, making it a clean and delicious option for protein lovers.
Jill Abbott, Vice President of Marketing Strategy and Innovation at Vital Proteins, shared, “People are looking for wellness solutions that are effective yet easy to incorporate into their daily routines. The Vital Proteins Collagen & Protein Shake is designed to meet this demand, offering high-quality protein and collagen peptides in a convenient and tasty beverage that delivers on both function and convenience, without any compromises.”
Sweet Addison’s Launches Protein Cookies
Sweet Addison’s, a dessert-focused startup, is venturing into the protein market with their new protein cookies. These cookies are packed with 17 grams of protein each and are made with almond flour, olive oil, coconut sugar chocolate chips, organic coconut sugar, eggs, Taylor Dukes Wellness bone broth protein powder, organic coconut milk powder, vanilla extract, baking soda, and sea salt. The chocolate chip-flavored cookies are a delicious and nutritious treat for those looking for a protein boost.
Founder Addison LaBonte expressed her excitement about this new launch, stating, “This is a significant step for Sweet Addison’s as we venture into functional and better-for-you desserts, offering a delicious and protein-packed option for our customers.”
Trubar Introduces Trubar Kids Protein Bars
Trubar, a female-founded protein bar manufacturer, is expanding their product line with Trubar Kids, a range of plant-based protein bars designed for children. Available in flavors like Iced Oatmeal Blast, Pop Goes Confetti, and Fudge-tastic Brownie, each bar contains 8 to 9 grams of protein, 7 to 8 grams of fiber, and less than 140 calories.
Erica Groussman, Founder and CEO of Trubar, shared her motivation behind the launch, saying, “As a mother of two, I understand the importance of providing healthy snacks for children that are not only nutritious but also appealing to their taste buds. I am thrilled to introduce Trubar Kids, a nut-free snack option that is daycare and school approved, making it a convenient and wholesome choice for busy families.”
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