Foodservice Operators Introduce Exciting Limited Time Offerings
Foodservice operators are constantly innovating to attract consumer interest, with limited time offerings being a popular strategy. Let’s take a look at some of the latest offerings from various establishments.
Smashburger’s Shrimp-Based Menu for Lent
Smashburger has launched a new line of shrimp-based items just in time for Lent. The menu includes the big shrimp roll, scorchin’ big shrimp roll, shrimp basket, and scorchin’ shrimp basket. According to Tom Ryan, the founder of Smashburger, these new offerings aim to bring fresh flavors and variety to guests during the Lent season. The shrimp lineup promises a delicious twist full of flavor and value for consumers.
Freddy’s Frozen Custard & Steakburgers Introduces Deluxe Crispy Fish Sandwich
Freddy’s Frozen Custard & Steakburgers is venturing into the seafood category with its deluxe crispy fish sandwich featuring 4 oz of Alaskan flounder, American cheese, lettuce, pickles, and tartar sauce. Rick Petralia, the senior director of menu strategy and innovation, describes the sandwich as a premium fish option that has quickly become a fan-favorite limited-time offer.
Sweetgreen Unveils Winter Harvest Bowl and Adds Feta to Core Menu
Fast-casual chain Sweetgreen has introduced its winter harvest bowl, combining maple-glazed squash, charred balsamic cabbage, roasted chicken, shredded kale, goat cheese, wild rice, almonds, and apple vinaigrette. Additionally, Sweetgreen has responded to customer demand by adding feta as a permanent menu item for custom orders. Nicolas Jammet, co-founder, and chief concept officer at Sweetgreen, expresses excitement about fulfilling guest requests for feta while keeping the harvest bowl fresh and appealing with seasonal updates.
These limited time offerings showcase the creativity and commitment of foodservice operators to provide unique and flavorful options to their customers. Whether it’s seafood for Lent, a premium fish sandwich, or a seasonal harvest bowl, these innovations are sure to delight and satisfy diners looking for something new and exciting to try.