PepsiCo has introduced new prebiotic versions of its classic soda in an effort to revitalize interest in its Pepsi brand. The new sodas, available in Cola and Cherry Vanilla flavors, will be released online this fall and in stores by early 2026. Each can contains 3 grams of prebiotic fiber, 5 grams of cane sugar, 30 calories, and no artificial sweeteners.
The launch of Pepsi Prebiotic Cola follows PepsiCo’s recent acquisition of the prebiotic soda brand Poppi for nearly $2 billion. Pepsi Prebiotic Cola boasts one gram more prebiotic fiber than Poppi, positioning it as a healthy alternative within the soda market.
PepsiCo’s decision to venture into the better-for-you soda category comes as a response to shifting consumer preferences. With a growing demand for healthier options, Pepsi aims to appeal to a wider audience, particularly younger consumers conscious of gut health benefits.
The company’s CEO, Ram Krishnan, emphasized the importance of providing consumers with choice and functional ingredients in their cola experience. Pepsi Prebiotic Cola is a strategic move to adapt to evolving consumer needs and preferences.
While PepsiCo had initially planned to launch a better-for-you soda under the brand Soulboost, the product was scrapped during development. In a similar vein, Coca-Cola recently introduced its own prebiotic soda under its Simply juice brand, reflecting a broader trend in the beverage industry towards healthier offerings.
The shift towards better-for-you sodas coincides with the White House’s initiative to promote healthier eating habits. Health officials have identified soda consumption as a contributing factor to poor health outcomes and have advocated for restrictions on soda purchases with food assistance benefits.
As consumer preferences evolve, traditional cola flavors have seen a decline in consumption. PepsiCo and other soda giants are adapting to this trend by innovating their core offerings to remain relevant in the market. Despite a 2% decrease in beverage volumes in North America, PepsiCo’s Pepsi Zero has shown resilience, indicating a growing demand for low-sugar or sugar-free options.