Nvidia Enters Licensing Agreement with Groq in AI Chip Industry
Nvidia has recently made a significant move in the AI chip market by striking a non-exclusive licensing agreement with Groq, a key competitor in the field. This agreement includes the hiring of Groq’s founder Jonathan Ross, president Sunny Madra, and other key employees by Nvidia.
Reports from CNBC suggest that Nvidia is acquiring assets from Groq for a whopping $20 billion. While Nvidia has confirmed the deal, they have not provided specific details on the scope of the agreement. If CNBC’s figures are accurate, this deal marks Nvidia’s largest acquisition to date, positioning the company for further dominance in chip manufacturing.
As the demand for AI capabilities continues to rise, tech companies require powerful computing resources. Nvidia’s GPUs have become the standard in the industry. However, Groq has been developing a unique chip known as an LPU (language processing unit) that boasts the ability to run LLMs at speeds ten times faster and with significantly lower energy consumption. Jonathan Ross, Groq’s CEO, has a history of innovative chip development, having previously contributed to the creation of Google’s TPU (tensor processing unit).
In a testament to its rapid growth, Groq recently secured $750 million in funding, valuing the company at $6.9 billion. The company has reported powering AI applications for over 2 million developers, a substantial increase from the previous year’s 356,000.
This article was updated on December 24, 2025, at 5:40 p.m. ET to include clarification from Nvidia regarding the nature of the deal.
