Lisa Ascolese, also known as ‘The Inventress’, is a remarkable entrepreneur, inventor, keynote speaker, mentor, and independent product agent. She is the CEO and founder of Inventing one to Z, a product development company that focuses on helping individuals bring their ideas from concept to market. With over 25 years of experience in product invention and launch, Lisa has numerous patents and trademarks, with her products featured on platforms like QVC, HSN, and Shophq.
One of Lisa’s notable inventions is the Bosom mate Nurse Cape, which sparked her journey of creativity and impact. She has also created Inventors Spotlight TV, a digital platform that provides inventors with visibility, a marketplace for their products, and support to bring their inventions to life. Additionally, Lisa founded AOWIE (Association of Women Inventors & Entrepreneurs), a non-profit organization that offers female inventors mentorship, education, and financial guidance.
Lisa’s influence has been recognized by various media outlets such as Forbes, Ebony, Essence, The New York Times, as well as networks like ABC, Bravo, and Sirius XM. She is passionate about empowering others to invent, create, and succeed, especially those who are underrepresented in the innovation ecosystem. Lisa embodies transparency, compassion, and a mission to help every creator bring their vision to life.
In an interview, Lisa shares insights into her entrepreneurial journey, mindset shifts, bold moves, and lessons learned along the way. She emphasizes the importance of mentorship, staying true to oneself, and embracing challenges as opportunities for growth.
One of the key challenges Lisa faced as a female entrepreneur was breaking into industries dominated by men. However, her assertiveness and determination helped her overcome obstacles and achieve success. Lisa credits her faith, family, and self-care practices like prayer, meditation, and relaxation for keeping her grounded and motivated.
To expand her customer base, Lisa leverages women’s conferences, networking events, and social media to connect with new clients. She believes in staying authentic and building trust with her audience by sharing her genuine self. Lisa defines success not just as a business owner but as a woman leading a purpose-driven life, where she sees repeat customers and referrals as a measure of her impact.
Reflecting on her journey, Lisa advises aspiring female entrepreneurs to seek support from like-minded individuals, attend networking events, and stay positive and motivated. She emphasizes the importance of taking calculated risks, staying informed about industry trends, and seeking mentorship from experienced professionals.
In promoting a culture of trust, inclusivity, and growth within her team, Lisa seeks individuals who share her core values and vision. She encourages a collaborative and supportive environment where everyone feels empowered to contribute and grow.
Five mindset shifts that have helped Lisa overcome self-doubt and boost her confidence include practicing positive affirmations, setting goals, facing fears head-on, approaching challenges with kindness, and being open to learning and asking questions. Her ultimate mission is to spread positivity, love, and kindness globally, inspired by her upbringing in a caring and loving family.
As a leader, creator, and individual, Lisa lives by the mantra, “I can, I have to, and I will overcome any obstacle that stands in my way, because all things are possible with God.” To connect with Lisa and follow her entrepreneurial journey, visit Inventingatoz.com and follow her on social media @the_inventress.