Justine D’Addio is a powerhouse in the world of public relations, spearheading her boutique firm, Hyde Park PR. With a background in PR and marketing spanning over a decade, Justine has worked on global campaigns for various brands, from tech startups to luxury boat accessories. She is particularly passionate about products and services that enhance our daily lives, showcasing them on her Substack newsletter, “The Hyde Out,” and YouTube channel.
In a recent interview, Justine shared her journey, insights, and strategies that have propelled her business to success while empowering fellow entrepreneurs. She delved into her motivation for starting her own PR agency, recounting a pivotal moment in 2020 when she felt the need for a new challenge and the flexibility to support her mobile lifestyle as she prepared to move to San Francisco with her partner.
One of Justine’s standout achievements was securing national press for a tech startup, marking the beginning of her entrepreneurial journey. Despite the challenges of being a woman in the PR industry, Justine found support and camaraderie within the community. She emphasized the importance of personalization in building strong client relationships and highlighted the value of quality results in maintaining trust.
To stay ahead of industry trends, Justine emphasized the need to stay informed and interact with relevant content. Her Substack newsletter serves as a platform for sharing PR insights and media opportunities, keeping her community engaged and informed. Justine’s go-to strategy for brand visibility includes leveraging LinkedIn and Instagram to attract client leads and showcase her expertise.
Mentorship has played a significant role in Justine’s journey, prompting her to pay it forward by mentoring junior publicists at Hyde Park PR. She emphasized the importance of taking charge in high-pressure situations and crisis management, advocating for proactive preparation and effective communication.
In offering advice to women entering the PR industry, Justine highlighted the importance of staying informed and leading client meetings to build confidence. She encouraged aspiring PR professionals to embrace discomfort, seek mentorship, and take ownership of end-to-end campaign execution.
As a person of influence, Justine envisioned a movement centered around amplifying the stories of underestimated and underrepresented groups to foster understanding and connection. Readers can follow Justine’s work on social media and subscribe to The Hyde Out Substack for curated lifestyle media opportunities and PR tips.
Overall, Justine D’Addio’s journey as a PR entrepreneur is a testament to the power of perseverance, mentorship, and embracing challenges to achieve success in the ever-evolving world of public relations.