Google has recently faced significant setbacks in two major antitrust cases brought by the DOJ. One case involves its dominance in the search market, while the other focuses on its advertising business. Currently, the tech giant is in the midst of the remedies trial concerning its search operations, and there are new developments regarding the ad case. The date for the remedies trial related to Google’s advertising dominance has been announced.
The remedies trial for Google’s advertising antitrust case is scheduled to commence on September 22. This information was revealed during the civil hearing minutes, following Google’s recent court loss. The ruling, which took place on May 2, found Google guilty of “willfully acquiring and maintaining monopoly power” in the online advertising markets. According to US District Judge Leonie Brinkema, Google unlawfully monopolized the publisher ad server and ad exchange markets by linking them through contractual policies and technological integration.
In addition to the search case, the DOJ is seeking various actions against Google to address its ad monopoly. This may include the potential sale of Chrome, a move that is now being considered. The DOJ is committed to breaking Google’s dominance in both search and advertising, indicating that significant demands will be made during the advertising remedies trial. While the specific requirements are not yet known, Google will be expected to take substantial measures to address the antitrust concerns raised in the case.
Following the conclusion of the remedies trial, Google plans to appeal the ruling, as it intends to do in the search monopoly case as well. Despite the setbacks faced by Google in both cases, the legal battles are likely to continue for an extended period. It is crucial for the company to navigate these challenges and comply with the regulatory requirements to ensure compliance with antitrust laws.