J.M. Smucker has recently announced its plans to remove artificial colors from its food products by the end of 2027, following in the footsteps of other major food companies. While most of their products are already free of synthetic dyes, this change will impact items like sugar-free fruit spreads and ice cream toppings, as well as certain products in their Hostess portfolio.
This decision by Smucker reflects a broader trend in the food industry, with companies like Conagra Brands, General Mills, Kraft Heinz, and Nestlé also committing to using natural colors in their products. Health and Human Services Secretary Robert F. Kennedy Jr.’s call to remove six synthetic dyes by 2027 has spurred this movement, prompting companies to stay ahead of the curve and meet consumer demand for cleaner ingredients.
Mark Smucker, the company’s CEO, emphasized the importance of evolving and innovating to meet consumer expectations. Smucker has already made strides in this direction by removing high-fructose corn syrup from their Uncrustables sandwiches and introducing fruit spreads with natural ingredients and reduced sugar options. They are also working towards ensuring that products available to K-12 schools are free of artificial colors by the 2026/2027 school year.
As the food industry continues to prioritize clean label ingredients, Smucker’s commitment to removing artificial colors aligns with consumer preferences for healthier options. By staying proactive in this area, the company aims to not only meet regulatory requirements but also provide transparency and choice to their customers.