Isabella Loneragan: Leading the Way in Touch-Led Facial Therapy and Holistic Skincare
Isabella Loneragan is a trailblazer in the field of touch-led facial therapy and holistic skincare, bringing together more than twenty years of hands-on experience with a solid academic background. With a Bachelor’s degree in Behavioral Health Science & Psychology and a Diploma in Beauty Therapy and Dermal Science, Isabella offers a unique perspective on the mind-body-skin connection that forms the basis of her treatments.
Before establishing her highly acclaimed Isabella Loneragan Skin clinic, Isabella successfully managed and sold two skin businesses, showcasing her entrepreneurial skills and business acumen. Today, her clinics in Bowral and Sydney, NSW, provide results-oriented, touch-led therapies that prioritize skilled hands over machines. This philosophy has earned Isabella numerous industry awards and widespread recognition.
In addition to her clinic, Isabella is the mastermind behind a premium cosmeceutical skincare range, reflecting her dedication to evidence-based, holistic results. Building on her expertise, Isabella launched The Skinformé Academy, a top-notch education platform offering both in-person and online training, structured certification programs, and mentorship for aspiring and experienced therapists. The Academy aims to elevate standards in facial therapy by teaching technical excellence, business skills, and fostering a supportive professional community.
As a prominent media personality, Isabella serves as the Resident Skin and Beauty Expert on Ch7 Sunrise and contributes regularly to national media outlets. Her hands-on approach, award-winning education, and media presence position her as a thought leader shaping the future of touch-led skincare.
In this exclusive interview, Isabella shares the mindset shifts, bold decisions, and lessons that have helped her transform her ideas into successful online businesses.
What Inspired Isabella to Start Her Business and Solve a Problem
Isabella’s journey to founding Isabella Loneragan Skin and The Skinformé Academy was driven by a passion for hands-on, results-driven skin therapy and a desire to address a longstanding industry issue: the over-reliance on machines and the lack of structured support for touch therapists.
After witnessing how devices dominate many clinics, leaving clients unsatisfied, Isabella recognized the power of skilled touch in creating lasting results, emotional connections, and client loyalty. The Skinformé Academy was born out of this realization, offering expert-led courses, clear certification pathways, and ongoing community support to elevate facial and facial massage education.
Isabella’s Business Evolution and Key Decisions
Since the inception of Isabella Loneragan Skin, the focus has always been on delivering hands-on, results-oriented skincare that prioritizes skilled touch over machines. Over the years, the clinic has evolved in reputation and scope, leading Isabella to recognize a persistent challenge faced by therapists post-training: the lack of guidance in translating hands-on expertise into thriving businesses.
This insight led to the creation of The Skinformé Academy, drawing on Isabella’s two decades of international study, business successes, and clinic experience. The Academy offers expert-led courses, certification programs, and community support to empower therapists professionally and technically, ultimately transforming Isabella’s hands-on approach into a scalable education model.
What Sets Isabella’s Brand Apart in the Competitive Market
Isabella’s brand stands out in the competitive market due to its unwavering focus on hands-on, touch-led therapies and holistic skincare. In a landscape dominated by devices and quick fixes, Isabella prioritizes skilled touch, emotional connections, and lasting results, emphasizing the importance of how clients feel during treatments.
At Isabella Loneragan Skin, every session combines evidence-based techniques with holistic well-being, ensuring clients experience visible results and deeper intrinsic healing. This philosophy extends to The Skinformé Academy, where therapists receive world-class training, certification, and mentorship to excel professionally and personally.
What Marketing Strategies Have Been Effective for Isabella
One of Isabella’s most effective marketing strategies has been combining expert-based publicity with high-visibility media appearances and active social media engagement. By establishing herself as the Resident Beauty Expert on Ch7 Sunrise and contributing to leading media outlets, Isabella has built credibility and trust while sharing the science and techniques behind touch-led skincare.
Isabella’s active media presence amplifies her reach, while social media engagement fosters connections and showcases results, creating authentic relationships with clients and students. By educating, inspiring, and connecting across various channels, Isabella turns clients and students into advocates, driving sustainable growth and reinforcing her brand’s hands-on approach.
How Isabella Stays Connected to Her Audience and Understands Their Needs
Staying connected to her audience is at the core of Isabella Loneragan Skin and The Skinformé Academy. Isabella prioritizes listening, engagement, and education across multiple touchpoints, from in-clinic consultations to social media interactions.
Direct client feedback and student interactions provide valuable insights into their needs and challenges, while social media monitoring helps identify trends and behaviors. By engaging authentically and adapting her services to meet evolving needs, Isabella ensures her brand remains relevant, trusted, and highly valued by her audience.
A Branding Move That Elevated Isabella’s Business
Positioning Isabella Loneragan Skin and The Skinformé Academy as authorities in skincare and professional education was a pivotal branding move that elevated Isabella’s businesses. By entering prestigious industry awards, Isabella validated her expertise, built credibility, and raised her profile among peers and clients.
In addition to awards, Isabella’s active media engagement, keynote speaking engagements, and thought leadership further reinforced her brand authority, built trust, and opened doors to new opportunities, driving growth and impact.
Defining Success Beyond Numbers for Isabella
For Isabella, success isn’t just about numbers; it’s about the impact she creates. Success means seeing clients leave feeling confident, cared for, and transformed physically and emotionally at Isabella Loneragan Skin. With The Skinformé Academy, success lies in empowering therapists with skills, knowledge, and business confidence to build fulfilling careers.
Success, for Isabella, is measured in the relationships nurtured, the trust earned, and the community fostered. By supporting, inspiring, and empowering clients, students, and graduates, Isabella fulfills her purpose and sets a new standard in skincare and touch-led therapies.
Isabella’s Personal Definition of Success
Isabella defines success by the balance she creates between professional achievement, personal well-being, and family life. Beyond revenue and growth, success is about making a positive impact on clients, students, and her team, all while maintaining emotional, mental, and physical health.
True achievement, for Isabella, is creating impact and connection professionally, personally, and within her family, while feeling grounded, joyful, and fulfilled every day.
A Challenge That Became a Turning Point for Isabella
Experiencing burnout was a significant challenge for Isabella, ultimately leading to a transformative turning point for her brand. The overwhelming demands of running her businesses prompted Isabella to rethink her approach and create boundaries that protected her energy and well-being.
Out of this period of burnout, The Skinformé Academy was born, allowing Isabella to reach more therapists, share her techniques, and provide ongoing support while scaling her impact sustainably.
Daily Habits That Keep Isabella Focused and Grounded as a Leader
Isabella stays focused, creative, and grounded as a leader by connecting meaningfully with her family and friends, reflecting, practicing gratitude, and prioritizing self-care. These habits not only benefit her personally but also fuel her creativity and leadership, enabling her to show up fully for her clients, students, and team.
Approaching Innovation and Risk in Isabella’s Business Strategy
Isabella believes that innovation starts with curiosity and exploration of new techniques, technologies, and educational models. While risk is a part of business growth, Isabella approaches it strategically, testing ideas in small ways before scaling them.
Creating The Skinformé Academy was a response to demand and an opportunity to expand her impact, built on years of experience, proven results, and a commitment to her brand’s core philosophy. Thoughtful risk-taking allows Isabella to grow without compromising quality or her brand values.
Advice for Starting a Business in Today’s Digital World
Isabella advises aspiring entrepreneurs to focus on authenticity, value, and connection in a rapidly changing digital world. Understanding the audience, delivering real solutions, building trust, and staying true to core values are crucial for success.
She recommends investing in skills, staying curious, adapting to change, prioritizing engagement over metrics, and maintaining well-being for sustainable success.
Connecting with Isabella and Learning More About Her Work
To connect with Isabella Loneragan and learn more about her work and offerings, visit her websites:
Isabella Loneragan Skin: https://www.ilskin.com.au
The Skinformé Academy: https://skinformeacademy.com
You can also follow Isabella on Instagram:
Isabella Loneragan: https://www.instagram.com/isabellaloneragan
Skinformé Academy: https://www.instagram.com/skinformeacademy
By embodying a commitment to touch-led therapies, holistic skincare, and empowering education, Isabella Loneragan continues to set a new standard in the industry, inspiring clients, therapists, and fellow entrepreneurs alike.