The rise of GLP-1 medications, increased food prices, and the shift towards snacking over traditional meals are all influencing consumers to be more selective about their snack choices. They now expect snacks to offer higher quality, freshness, convenience, health benefits, and a delightful taste and texture experience. This growing demand has led to the healthy snacks industry booming, currently valued at over $100 billion and growing at a rate of 6.2% annually.
In particular, Generation Z and Millennials are looking for snacks that strike a balance between health and indulgence, seeking flavors that excite their taste buds while also being mindful of their health. They are also placing a premium on sustainability and cleaner labels, making it more challenging for food manufacturers to source the right ingredients for their products.
One ingredient that can help food manufacturers meet these challenges is U.S.-grown high oleic sunflower oil. This versatile oil can be incorporated into a wide range of food formulations, including plant-based products, snacks, sauces, spreads, dips, dairy-free beverages, and gluten-free and vegan baked goods.
High oleic sunflower oil can play a crucial role in addressing two major nutritional trends – the increasing demand for protein and fiber in diets. With nearly 60% of global consumers actively seeking more protein in their diets, protein-fortified snacks have become increasingly popular. High oleic sunflower oil can enhance the texture and mouthfeel of protein-rich snack foods, while also extending their shelf life.
Another significant trend is the demand for fiber-rich foods to support gut health. High oleic sunflower oil contains antioxidants that help stabilize fiber-rich ingredients like grains, seeds, and nuts, making it an ideal choice for a variety of snack foods.
There are numerous reasons to consider using high oleic sunflower oil in food formulations. It is non-GMO, sustainably grown, flavor-neutral, and supports extended shelf life. Additionally, it contains healthier unsaturated fats and is Kosher and Halal Certified.
For food manufacturers looking to offer healthier and tastier options with cleaner labels, high oleic sunflower oil is a versatile and beneficial ingredient to consider. To learn more about the potential of high oleic sunflower oil in various food formulations and how it can set your products apart from the competition, download the sunflower oil white paper and additional information.
Sources:
1. SPINS – The Evolution of Snacking: From Impulse to Intention
2. TNA: Feeding the future of snacking from end to end: Five trends reshaping the sector
3. Innova Market Insights’ Global Flavor Trends for 2026
4. Innova Market Insights
5. Trax: From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift
6. Datassential 2026 Trends Report
7. Harvard Health Online
8. Sunflower Oil Whitepaper