Nicky Greer is a remarkable businesswoman and lease option expert who embarked on her entrepreneurial journey at the age of 60. She has become a leading authority in Creative Property Investing, helping ordinary individuals invest in real estate for £1,500 or less. Nicky’s expertise was showcased on stage by Tony Robbins at his London Unleashed Power Within event.
One of the driving forces behind Nicky’s business endeavors is her mission to assist her disabled son and others like him in accessing suitable housing. She discovered that 92% of homes belonging to friends and family were inaccessible to wheelchair users like her son. This realization fueled her passion for making housing more inclusive and affordable for all. Through lease options, Nicky aims to make homeownership accessible to everyone, not just the wealthy.
Over the years, Nicky’s business has evolved from focusing solely on real estate deals to coaching and mentoring aspiring investors. She founded Lease Options Control, a multi-award-winning training company, with her family. By launching training programs, online communities, and mentorship initiatives, Nicky has empowered hundreds of students to achieve success in the real estate industry.
What sets Nicky apart in today’s competitive market is her track record of success and commitment to making a positive impact. She became the largest investor in the UK’s largest lease option deal, demonstrating her ability to deliver results. Nicky’s training programs incorporate neuro-linguistic programming (NLP) to help students build rapport with sellers and agents effectively. Moreover, Nicky’s focus on creating accessible housing for wheelchair users underscores her dedication to social impact.
One of Nicky’s most effective marketing strategies has been storytelling. By sharing her personal journey from financial struggles to securing a groundbreaking lease option deal, she connects with audiences on an emotional level. Authenticity and real results have been key drivers of Nicky’s marketing success.
To stay connected with her audience, Nicky regularly engages in live events, group sessions, and one-on-one mentoring. By understanding their motivations and goals, she tailors her approach to meet their needs effectively. This personalized engagement strategy has helped Nicky build a loyal following and drive meaningful results for her students.
A defining moment for Nicky’s brand was being endorsed by Tony Robbins on stage during his UPW event in London. This recognition positioned her as a leader in the real estate industry and opened doors to new opportunities and partnerships.
For Nicky, success is not just about financial numbers but also about the impact she creates. Seeing her students secure their first lease option deal or witnessing a wheelchair user gain access to suitable housing brings her the greatest sense of fulfillment. Nicky’s definition of success revolves around leaving a legacy of positive change in the lives of others.
In facing challenges and setbacks, Nicky has learned to turn criticism into motivation. Overcoming skepticism about lease options, she developed a No Fail system to demonstrate the model’s effectiveness. Securing the 72-property lease option deal was a turning point that transformed doubt into validation of her approach.
To stay focused and creative as a leader, Nicky follows daily rituals such as morning visualization, gratitude practice, and setting three achievable goals each day. She prioritizes learning, networking, and spending quality time with her family to maintain a balanced and inspired mindset.
Innovation and risk management are integral to Nicky’s business strategy. She embraces calculated risks, tests new ideas, and listens to feedback from stakeholders to stay ahead in a rapidly changing industry. By fostering a culture of innovation and learning, Nicky has positioned her company as a leader in the real estate sector.
For aspiring entrepreneurs in today’s digital world, Nicky advises starting with a clear purpose and authentic storytelling. Embracing imperfection and taking action despite uncertainties are crucial for success in the fast-paced digital landscape. Speed of learning and authenticity are key factors in navigating the evolving business environment effectively.
In conclusion, Nicky Greer’s journey as a successful businesswoman and lease option expert is a testament to the power of perseverance, innovation, and social impact. Through her commitment to making housing accessible and empowering others to achieve financial freedom, Nicky has carved a unique niche in the real estate industry. Her story serves as an inspiration for aspiring entrepreneurs looking to make a difference in today’s competitive market.