Empowering Stories in PR: How Tenyse Williams is Redefining Digital Marketing & Brand Visibility

In the realm of Morning Lazziness, which focuses on empowering women who are making a significant impact with their innovative ideas, I had the pleasure of interviewing Tenyse Williams.

Tenyse Williams is a renowned digital marketing expert and the founder and CEO of Verified Consulting, a certified minority and women-owned company in New York City. She is highly regarded for her expertise in social media, influencer relationships, and brand development, delivering tangible results for companies, non-profit organizations, and celebrity personalities across various industries.

Having worked with esteemed clients such as Samsung Live events, Google NYC, the Nelson Mandela Foundation, BET Awards, the Museum of Food and Drink (MOFAD), and Pharmacares, Tenyse has earned a reputation for creating strategic awareness campaigns and impactful partnerships.

As an adjunct instructor in Digital Marketing at Columbia University, George Washington University, and the University of Central Florida, she is also a sought-after event producer and moderator, having led insightful panels for Samsung, FSR Magazine, and MOFAD. Additionally, as a restaurant journalist, she spearheads a bi-monthly Q&A series for FSR Magazine, highlighting national restaurants with Black ownership.

Her expertise is showcased in prominent publications like Forbes, Business Insider, Time, American Express, and Today.com, establishing her as an influential voice shaping the future of marketing and brand storytelling.

In this exclusive interview, she shares insights into the challenges, triumphs, and wisdom she has gained over more than a decade of transforming online businesses.

Why did you decide to establish your own PR agency, and how did you acquire your first client?

The motivation behind starting my own PR agency stemmed from a desire to amplify the stories that often went unheard. I recognized the potential in small businesses and community leaders who lacked visibility, and I wanted to change that narrative. I understood the power of storytelling and how PR could create opportunities for visibility.

My first paying client was the CEO of one of the largest Black-owned airlines in the Bahamas. This opportunity came through a referral after my media appearances on platforms like NY1, Inside Edition, and online outlets where I facilitated talent bookings for individuals like Keke Palmer. This initial client paved the way for me to launch my boutique agency, Verified Consulting, while also teaching digital marketing and public relations at esteemed universities such as Columbia University, George Washington University, and UCF.

What are some of the unique challenges you have faced as a female entrepreneur in the PR industry, and how did you overcome them?

While there is a significant presence of women in the PR industry, being a Black woman agency founder and not operating within a Fortune 500 office presented its own set of challenges. Most large, high-profile campaigns are typically entrusted to bigger agencies with greater resources and budgets. To navigate this, I focused on showcasing results-driven work and fostering long-term relationships. Word of mouth, consistent successes, and strategic partnerships became my key strengths. This approach enabled me to secure major business partnerships for my clients, including Pepsi, Samsung, Google, and more.

How do you stay ahead of the curve in an industry that is constantly evolving with media and technology?

I stay abreast of cultural trends and emerging technologies by actively teaching digital marketing, engaging on platforms like LinkedIn and TikTok, and continuously monitoring trends for clients. I also believe in establishing relationships with journalists and influencers before pitching to them, ensuring that I am an early adopter rather than a trend follower.

What is your preferred method for cultivating long-term relationships with clients and the media?

Listening is paramount. Many individuals focus on pitching without truly understanding the needs of their clients. I take the time to listen to my clients’ motivations and align them with the media’s interests. When working with the press, I tailor my pitches to match their beat and provide value rather than inundating them with generic content. I believe in authentic storytelling over performative buzz.

Can you highlight a campaign or media moment that you are particularly proud of, and what makes it memorable?

One of my proudest moments was managing the PR and strategic partnerships for the Marcus Garvey Institute for Human Development, where we successfully secured a posthumous pardon for Marcus Garvey from President Joe Biden. This initiative garnered nationwide press coverage, raising awareness of his legacy.

Another significant achievement was partnering with Samsung to launch and curate ‘Culinary Chronicles’ at their NYC office, coinciding with the start of NYC Restaurant Week. Our event brought together restaurant owners and influencers, culminating in our collective presence on a Samsung billboard in Times Square. This event symbolized the convergence of community, culture, and corporate synergy. Additionally, during Black History Month, I organized a sold-out event at MOFAD, featuring Black-owned CPG startups and restaurant owners for an evening of networking and live tastings. Currently, I contribute a bi-monthly column to FSR Magazine, focusing on Black-owned restaurants nationwide.

Which platforms or strategies have been most effective in enhancing your brand visibility?

LinkedIn, Instagram, and TikTok have been instrumental in building my leadership and network. Engaging in speaking engagements, webinars, and contributing to publications like FSR Magazine have also bolstered my credibility. Moreover, investing time in cultivating personal relationships offline has been equally valuable in building visibility.

How has mentoring enriched your career, and how do you pay it forward within the industry?

Mentorship has played a pivotal role in my journey, with individuals from boardrooms to newsrooms opening doors and providing encouragement. I pay it forward by teaching, offering internships, and guiding emerging entrepreneurs, particularly women of color in the field of public relations, to harness their potential in this arena.

How do you handle high-pressure situations or crises, whether for a client or your own company?

When faced with high-pressure situations or crises, I first assess the landscape, differentiate between perceived and actual crises, and focus on managing the controllable aspects. I have navigated press crises, overseen brand transformations, and managed digital reputation crises. My approach involves maintaining composure, communicating transparently, and leading with empathy and openness.

What advice would you offer to women entering the PR or communication industry today?

Rather than chasing the press, aim to be chased. The media landscape is ever-evolving, and those who thrive are those who understand their values and target audience. Stay grounded in your values, cultivate genuine relationships, and uphold integrity in all your interactions.

What are the five key factors you believe are essential to breaking through and establishing trust in this industry?

1. Start before you feel fully prepared: Launching Verified Consulting with minimal resources in my Brooklyn apartment propelled my journey. Embrace opportunities even if you feel unready.
2. Acknowledge your victories: Celebrate feedback from clients, media coverage, and internal wins. Reflecting on your progress fosters confidence.
3. Find your support system: Surround yourself with individuals who uplift and motivate you to think bigger. A strong community can combat imposter syndrome.
4. Invest in your skills: Continuous learning enhances competence, which in turn bolsters confidence. Pursue educational opportunities, mentorship, and skill development.
5. Embrace your narrative: Your story, background, and experiences are not hindrances but strengths. Own your narrative and leverage it to connect authentically.

   Do you have a guiding quote, mantra, or philosophy that influences your decision-making and leadership?

   "Visibility creates opportunities." However, intentional and thoughtful visibility is key. Whether for myself or my clients, I am committed to sharing stories that leave a lasting impact.

   If you could spearhead a movement that would benefit the greatest number of people, what would it entail?

   I would establish a community for underrepresented business owners, particularly in the food and hospitality sector, focused on fostering strategic partnerships, tailored ecosystems, access to capital, affordable marketing solutions, and long-term business sustainability. Many restaurants and food establishments serve as cultural icons, deserving comprehensive support.

   How can readers stay updated on your work online?

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