In the exciting world of female empowerment and entrepreneurship, Morning Lazziness is proud to showcase women who are making a significant impact with their innovative ideas. Today, we are thrilled to introduce you to Deborah Terkely, the visionary founder of L’Apa Soaps & Scents, a beloved family business located in Narre Warren, Melbourne. With over 25 years of experience in crafting natural, handmade soaps, Deborah’s journey began as a simple family hobby and blossomed into a mission-driven enterprise after her personal battle with thyroid cancer in 2022.
Following a life-changing operation, Deborah created the revolutionary Skin Therapy brand, a product that not only healed her own 13 cm scar but also became a staple in their product line due to high demand. Committed to harnessing the power of natural oils, butters, and clay, Deborah ensures that each product is crafted with love, free from harsh chemicals, and suitable for all skin types, especially sensitive skin. Her passion lies in providing top-quality, low-toxic skincare that is accessible to all, fostering confidence and care in everyday routines.
In our exclusive interview with Deborah, she delves into her entrepreneurial journey, from overcoming early obstacles to achieving online business success. When asked about the inspiration behind starting her business, Deborah shared a heartwarming story of how a friend’s children with severe eczema found relief in their natural soap bars, sparking the realization of the broader impact they could make in improving skin health for others.
As L’Apa Soaps & Scents evolved over the years, Deborah made strategic decisions to focus on their core strength of soap-making, listening to customer feedback, and introducing innovative products like the Skin Therapy Serum. This serum, born out of Deborah’s personal experience, became a best-selling product and a testament to the brand’s commitment to delivering effective solutions for skincare needs.
What sets L’Apa Soaps & Scents apart in today’s competitive market, according to Deborah, is their genuine care for both their products and customers. Building authentic connections through personalized interactions, handwritten notes, and a heartfelt approach to customer service has been key to their success. By staying transparent and vulnerable in their marketing efforts, Deborah believes that customers resonate with the brand’s authenticity and connect on a deeper level.
One of the most impactful marketing strategies for L’Apa Soaps & Scents has been the Skin Therapy campaign, where Deborah shared her personal journey with cancer and recovery. This campaign, rooted in vulnerability and authenticity, resonated with customers and led to organic growth through word-of-mouth referrals. By sharing her story and connecting with customers on a personal level, Deborah was able to forge lasting relationships and build a loyal community around her brand.
For Deborah, success goes beyond just numbers; it’s about making a meaningful impact in people’s lives and becoming a trusted name in skincare. As the brand continues to expand its reach and gain recognition, Deborah envisions a future where L’Apa Soaps & Scents is synonymous with quality skincare products that cater to diverse needs.
In navigating the challenges of entrepreneurship, Deborah emphasizes the importance of self-care, personal growth, and staying connected to her core values. By prioritizing daily rituals that keep her focused, creative, and grounded, Deborah leads by example and inspires others to pursue their passions with dedication and resilience.
As L’Apa Soaps & Scents embraces innovation and takes calculated risks in their business strategy, Deborah encourages aspiring entrepreneurs to follow their passion, stay open to learning, and surround themselves with a supportive community. In today’s rapidly changing digital landscape, authenticity, consistency, and a willingness to adapt are key to success.
To learn more about L’Apa Soaps & Scents and connect with Deborah, visit their website and follow them on social media. Join the journey of natural skincare, empowerment, and community-building with L’Apa Soaps & Scents, where every product is made with love and every customer is valued.