One of the most recent reports from Tech Advisor unveils the potential downfall of smartphone giant OnePlus at the hands of its parent company Oppo. The devastating news comes after a significant 20% decline in global shipments in 2024, signaling a troubling future for the once-thriving brand.
Despite releasing highly acclaimed devices like the OnePlus 15 and OnePlus Pad 3, OnePlus has faced a series of setbacks leading to major market share losses. In India, the brand experienced a staggering 32.6% decline, coupled with the closure of approximately 4,500 stores. Operations in Europe and North America have also suffered, leaving OnePlus heavily reliant on India and China for a significant 74% of its shipments.
The situation only worsens in China, where OnePlus failed to meet ambitious market share targets set by its president and instead saw a 20% decrease in sales. With the majority of shipments concentrated in India and China, the brand’s presence in other regions, including Europe and North America, has dwindled significantly.
If the speculations hold true, the potential demise of OnePlus would mark a somber end for a company that has made significant contributions to the tech industry. Since its inception with the groundbreaking OnePlus One in 2014, OnePlus has been at the forefront of innovation, transitioning from budget-friendly “flagship killer” devices to premium smartphones like the OnePlus 15. The brand has also expanded its product lineup to include tablets and smartwatches, catering to a diverse range of consumers.
However, despite its impressive portfolio of products, OnePlus’ dwindling market share paints a bleak picture for its future. With Oppo reportedly considering discontinuing the brand, OnePlus may be facing an uncertain fate in the competitive smartphone market. Only time will tell what lies ahead for this once-prominent player in the industry.