Black Friday sets online spending record of $11.8B, Adobe says

Americans Spend Record $11.8 Billion Online on Black Friday

According to data from Adobe Analytics, American consumers made a historic $11.8 billion in online purchases on Black Friday. This figure marks a significant increase from the $10.8 billion spent on the same day last year. Adobe Analytics, which monitors over 1 trillion visits to U.S. retail websites, reported that online shoppers were spending approximately $12.5 million per minute between 10 am and 2 pm.

Forbes highlighted Adobe’s statement, emphasizing that Black Friday has evolved into a major e-commerce event as more shoppers choose to shop online from the comfort of their homes to take advantage of exclusive deals.

Cyber Monday Expected to Surpass Black Friday Sales

Looking ahead to Cyber Monday on December 1, Adobe Analytics predicts an even larger online spending spree with an estimated $14.2 billion in sales. Reuters reported on this projection, underscoring the continued growth of e-commerce during the holiday season.

Data from companies like Adobe and Salesforce provides valuable insights into broader holiday shopping trends. Adobe forecasts total holiday spending of $253.4 billion for this year, a notable increase from $241.1 billion in 2024.

Impact of AI on Holiday Shopping Trends

Both Adobe and Salesforce have observed a rising influence of artificial intelligence (AI) in holiday shopping behaviors. Salesforce noted that AI and AI agents played a significant role in influencing $22 billion in global sales between Thanksgiving and Black Friday. This trend highlights the increasing integration of technology in shaping consumer purchasing decisions.

Comparison Between Online and In-Store Shopping Trends

While online sales continue to soar, the landscape of in-person shopping at brick-and-mortar stores presents a mixed picture. RetailNext reported a 3.4% decrease in in-store traffic nationwide, contrasting with Pass_by’s findings of a 1.17% overall increase in foot traffic and a remarkable 7.9% surge in department store visits.