In the heart of Tyler, Texas, Soules Foods has evolved from its humble beginnings in 1975 as a small beef patty processing plant to a renowned manufacturer of premium chicken and beef products for both foodservice and retail clients nationwide.
Recently rebranding to Soules Foods, this family-owned company is gearing up for its next phase of expansion, with plans to extend the reach of its Soules Kitchen retail line. Joe Bybel, who took over as president in August 2024, expressed the company’s commitment to raising awareness about the quality and strength of their products on a daily basis.
Soules Foods has seen significant success, achieving approximately $1 billion in sales last year. Their product range includes pre-cooked breaded and grilled chicken and beef items available in frozen and refrigerated sections under their own brand as well as private labels.
While chicken products dominate their sales, especially in the retail sector, there is also a growing demand for unique beef products like precooked beef strips. The company remains dedicated to staying ahead of food trends in both foodservice and home meals, leveraging their expertise in protein to meet consumer demands.
With a focus on the “three Cs of foodservice” – Care, Convenience, and Consistency – Soules Foods caters to a wide range of customers, from chains to independent outlets. Their top-quality products, time-saving convenience, and reliable consistency have earned them a strong reputation in the industry.
Market volatility poses challenges for the company, particularly in sourcing raw materials like chicken and beef. Despite these obstacles, Soules Foods continues to innovate and adapt to meet customer needs while maintaining competitive pricing.
As a family-owned business, Soules Foods values its long-term vision and commitment to future generations. With multiple family members involved in the company, including founder John Soules Sr. and co-CEOs John Soules Jr. and Mark Soules, the company’s culture reflects its family-oriented ethos.
Looking ahead, Soules Foods plans to invest in expanding its brand presence and product offerings to become a household name in the food industry. By focusing on innovation and addressing various meal occasions, the company aims to solidify its position in the competitive prepared protein market.
As Soules Foods looks to the future, they remain dedicated to upholding the values that have guided them for the past 50 years. With a strong foundation of customer loyalty and a commitment to quality, the company is poised for continued growth and success for the next 50 years and beyond.