Texas Attorney General Investigates Mars for Failing to Remove Artificial Colors
The Texas attorney general is currently investigating Mars, the maker of M&M’s and Skittles, for not fulfilling a promise made in 2016 to eliminate artificial colors from its food products. This decision comes after Mars chose to keep synthetic dyes in products sold in the U.S., despite removing them from offerings in Europe.
There is a growing movement pushing for food companies to remove artificial dyes, with companies like Nestle, Hershey, and Kraft Heinz announcing plans to do so. However, Mars has yet to make a similar commitment, prompting the investigation by Attorney General Ken Paxton.
Paxton’s office is looking into whether Mars’ failure to uphold its 2016 pledge constitutes deceptive trade practices that may have violated consumers’ rights in the U.S.
Mars Urged to Prioritize Health and Fulfill Pledge
Attorney General Paxton stated, “It’s time for Mars to follow the lead of other companies like Nestle and Hershey by removing synthetic dyes from its products. For the health of Texans and all Americans, Mars must fulfill its 2016 pledge to get rid of these toxic ingredients.”
A spokesperson from Mars responded by stating that the company cannot comment on ongoing legal proceedings but reassured that their ingredients comply with strict quality and safety regulations set by food safety authorities, including the FDA. Mars is actively exploring alternative product options that meet safety criteria, technical requirements, and consumer preferences, with plans to introduce more natural sources in the near future.
This investigation is not the first by Paxton, as earlier this year, he launched inquiries into General Mills, the maker of Lucky Charms, and W.K. Kellogg, the manufacturer of Froot Loops, for promoting their cereals as healthy despite containing artificial food colorings. General Mills eventually agreed to remove artificial dyes from its products.
The Call for Industry Change
Health and Human Services Secretary Robert F. Kennedy Jr. has urged the industry to voluntarily eliminate six synthetic dyes by 2027. While some states have taken further action by banning ingredients or requiring specific labeling, the push for healthier food options continues.