In a recent development regarding Google’s efforts on Android for tablets, a new badge is set to be introduced in the Google Play Store to highlight apps specifically designed for larger tablet screens (as well as book-style foldables).
While this may seem like a positive step forward, it also sheds light on Google’s significant shortcomings in the tablet market.
Google’s Struggle with Tablets
One might wonder why it has taken Google this long to emphasize tablet-ready apps, considering that Android tablets have been around since 2010.
However, the real issue lies in Google’s ongoing challenge with differentiating between apps optimized for tablets and those that are simply enlarged phone apps. This persistent problem continues to affect Android tablet users even in mid-2026.
Apple’s Dominance in the Tablet Market
In contrast, Apple has managed to excel in this area. While there have been instances of mobile apps taking time to arrive on the iPad, Apple boasts a vast library of apps specifically tailored for the iPad experience.
As a result, Apple continues to dominate the tablet market, with the iPad series holding a 51.5% share as of early 2026. In comparison, Samsung, in second place, only commands a 25.8% share.
Apple’s stronghold in the tablet market is undeniable, and the company could potentially seize complete control if it so desired.
The Anticipation for Apple’s Neo
While Apple’s laptop innovations typically fall under the purview of Macworld, the introduction of the MacBook Neo marked a significant milestone for the company. Priced affordably at £600/$600, the MacBook Neo offers a compelling blend of accessibility and performance.
With the MacBook Neo disrupting the affordable laptop market, the next logical step for Apple could involve the introduction of an iPad Neo to solidify its position in the tablet market. By offering a competitively priced, fully optimized tablet, Apple could further cement its dominance in the industry.
While some may question the prospect of a single company monopolizing the market, Google’s failure to establish a cohesive Android tablet ecosystem over the past 16 years has left room for Apple to potentially revolutionize the tablet scene with an iPad Neo.
Just as the MacBook Neo has reshaped the landscape of Windows laptops, an iPad Neo could be the catalyst needed to invigorate the Android tablet market.