Civitatis, the world’s leading platform for guided tours and excursions in Spanish and Portuguese, has announced the implementation of a new operational architecture in Latin America. This ambitious restructuring responds to the consolidation of Latin America as one of the world’s fastest-growing tourism markets.
Civitatis aims to capitalize on record air connectivity across the continent and the surge in digital consumption to transform a historically fragmented sector into a curated experiences offering. According to recent industry data*, the experiences market is projected to grow at a compound annual rate of 8%, outpacing the broader travel industry, which is expected to grow at around 5%. In this context, Latin America is emerging as a key region, maintaining a pace of expansion comparable to that of Asian markets.
The company will operate through three strategic macro hubs that will serve as regional growth engines: the Mexico hub, focused on North and Central America; the Brazil hub, dedicated to the Portuguese-speaking market; and the Buenos Aires hub, from which the rest of South America will be managed.
“Latin America is our top strategic priority and the world’s second-fastest-growing tourism region. Our new hub structure is designed to optimize operations, deepen alliances, and scale our presence across the continent to create Perfect Memories for every traveler,” said Andrés Spitzer, CEO of Civitatis.
A unified structure for regional leadership
This new structure is designed to manage a business volume that already plays a key role in supporting the 1.2 million travelers who book through Civitatis every month globally. With the goal of maintaining growth above 30% in 2026, the new operational hubs will optimize activities in key markets.
To ensure the success of this rollout, the company has established a regional leadership team responsible for coordinating B2B business development and institutional relations from their respective operational centers. The structure includes Juan Rossello, leading the Central America and North America markets from Mexico; Alexandre Oliveira, heading Brazil; and Nicolás Posse, based in Buenos Aires, overseeing South America (excluding Brazil), ensuring strategic presence and consistent execution across the region.