Samsung’s highly anticipated Galaxy Unpacked event is just around the corner, set to take place on February 25, 2026, in San Francisco. The event will be hosted by Samsung’s president, TM Roh, who is expected to unveil a range of exciting new devices from the tech giant. While the spotlight will likely be on the Galaxy S26 series and Galaxy Buds 4 series, there are plenty of surprises in store for Samsung fans.
One of the main attractions of the event will undoubtedly be the Samsung Galaxy S26 series, featuring the Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra. While the base and plus models may not see significant updates compared to their predecessors, the Ultra model is set to receive a fresh design, a smaller 3x telephoto camera, and a new processor. Rumors suggest that Samsung will equip the Galaxy S26 Ultra with the Qualcomm Snapdragon 8 Elite Gen 5 processor in the US, while European models may feature the Exynos 2600. Pricing details are still under wraps, but consumers should brace themselves for a possible increase in prices across the board.
In addition to the Galaxy S26 series, Samsung is also expected to introduce the eagerly awaited Galaxy Buds 4 series at the event. Leaks suggest that both the Galaxy Buds 4 and Galaxy Buds 4 Pro will sport subtle redesigns, offering improved functionality and aesthetics. With a design reminiscent of AirPods and AirPods Pro, the new earbuds are rumored to deliver enhanced battery life and a more compact charging case. Pricing is expected to remain consistent with previous models, with the Galaxy Buds 4 and Galaxy Buds 4 Pro likely to retail at $179 and $249, respectively.
While the Galaxy S26 series and Galaxy Buds 4 series will undoubtedly steal the show, Samsung may have a few surprises up its sleeve. Recent Unpacked events have seen the tech giant tease upcoming products, such as the Galaxy S25 Edge and Project Moohan. This year, speculations point towards the unveiling of Samsung Smart Glasses, a collaborative project with Google, Warby Parker, and Gentle Monster. These innovative smart glasses are designed to offer a seamless user experience, leveraging technology like Gemini to deliver exceptional functionality.
Another potential reveal could be the Samsung Galaxy Ring 2, a follow-up to the original Galaxy Ring that launched 18 months prior. While details about the Galaxy Ring 2 remain scarce, Samsung may opt to save the announcement for a later date, possibly at Mobile World Congress following Unpacked.
For tech enthusiasts eager to catch all the action, Samsung will live-stream the Galaxy Unpacked event on its YouTube channel and various social media platforms. The event is scheduled to kick off at 10 AM PT, with viewers around the world tuning in to witness the latest innovations from Samsung.
In conclusion, Samsung’s Galaxy Unpacked event promises to be an exciting showcase of cutting-edge technology, featuring the highly anticipated Galaxy S26 series, Galaxy Buds 4 series, and potentially, groundbreaking products like Samsung Smart Glasses. With a lineup of new devices and surprises in store, Samsung fans have plenty to look forward to at this year’s Unpacked event.