Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), is delighted to announce its partnership with Malta Tourism Authority (Visit Malta) to expand Malta’s reach across MENA’s travel market.
The partnership introduces a multi-channel initiative aimed at deepening awareness of Malta among travelers across the Middle East and North Africa, highlighting the destination’s distinctive blend of heritage, landscapes, and Mediterranean character. Designed to resonate with evolving travel preferences in the region, the campaign positions Malta as an inspiring option for culturally rich coastal escapes.
Set in the heart of the Mediterranean, Malta captivates visitors with its timeless charm, layered history, and year-round pleasant climate. From majestic, fortified cities and lively waterfronts to pristine beaches, the islands of Malta, Comino and Gozo present a harmonious blend of culture, adventure, and luxury complemented by world-class wellness and rejuvenation experiences, all within a few hours’ flight from the Middle East.
Mamoun Hmidan, Chief Business Officer at Wego, commented: “Malta is a destination that resonates deeply with MENA travelers, offering the perfect blend of history, tranquil escapes in timeless settings, and vibrant Mediterranean lifestyle. We are proud to partner with Visit Malta to showcase this unique destination to millions of users across our platforms. Our goal is to drive interest, increase visitation, and provide travelers with a seamless journey from inspiration to booking.”
Through this partnership, Wego leverages its position as the leading travel platform in MENA, offering travelers tailored recommendations, smart search tools, and curated itineraries powered by real-time insights and user behavior across the region. The campaign connects Malta’s story with the preferences of today’s MENA traveler who seeks authenticity, memorable experiences, and convenience.
As part of the campaign, Wego and Visit Malta will roll out a multi-channel marketing strategy across Arabic and English platforms. The activation includes digital advertising, tailored content marketing, and dedicated destination pages that bring Malta’s experiences to life. Travelers will discover everything from cultural highlights and hidden gems to travel tips and booking options, all curated to inspire and inform every step of their journey.
Arthur Grima, Marketing Director, Malta Tourism Authority, added: “We are excited to collaborate with Wego to connect with travelers across the MENA region. Malta offers a rich tapestry of cultural experiences, stunning coastlines, and world-class hospitality. Beyond this, our islands also host major international events, from the Malta International Fireworks Festival to annual musical highlights and prestigious orchestral concerts, the renowned Rolex Middle Sea Race, the Malta Classic celebrating vintage motorcars, and many more, all of which further enhance Malta’s dynamic appeal to all kinds of travelers. Through this partnership, we aim to bring Malta closer to the hearts of regional travelers, inspiring them to discover our islands and create memories that last a lifetime.”
This partnership reflects a shared commitment to enriching the travel experience for MENA audiences. By combining Wego’s powerful reach and travel intelligence, together with Visit Malta’s support and the destination’s diverse offerings and distinctive appeal, and unlock new travel opportunities for inquisitive, experience-driven travelers across the region.