Revolutionizing the Frozen Aisle with Blue Cream Dessert

Weijohn Farms, Inc.-owned Sorbatto LLC is shaking up the frozen dessert market with its innovative Blue Cream dessert. This dairy-free treat takes ice cream to a whole new level by using blueberries as its base ingredient.

Offering six delicious flavors – blackberry, lemon, raspberry, dark blue, grape, and blue passion – Sorbatto’s Blue Cream stands out for its unique texture and consistency. The absence of dairy ingredients not only creates a smoother and softer dessert but also prevents crystallization in the freezer, making it a convenient option for consumers.

According to Jerrod Gabel, vice president of operations at Weijohn Farms, the product initially started as a family recipe sold at local markets in Seattle. However, due to high demand and positive feedback from consumers, Sorbatto decided to enter the retail sector.

Established in 2017, Sorbatto made its retail debut at Whole Foods Market in 2018 and has since expanded to other grocery stores in the Pacific Northwest region. The decision to enter the retail market was driven by a growing interest in clean ingredient products among consumers.

Gabel emphasized the importance of using clean ingredients in Sorbatto’s products. With a simple ingredients list of three to seven items, depending on the flavor, Sorbatto ensures transparency and quality in every bite.

Most of the blueberries used in the dessert are sourced from Weijohn Farms, with occasional purchases from local growers to meet high demand. The entire production process, from formulation to packaging, takes place at the family farm, ensuring quality control and consistency.

Looking ahead, Sorbatto is gearing up for a new phase of production. Recently selected as one of the participants in the Blueberry Boost Accelerator Pitch Program, Sorbatto aims to further promote blueberries as a hero ingredient and enhance its messaging to reach a wider audience.

As part of its growth strategy, Sorbatto plans to expand into new retail outlets, with a goal of reaching the West Coast by the end of 2026 and a national launch in 2027. The company is also set to partner with Farm Stew, a global nonprofit focused on food and sustainability initiatives in underserved communities.

Conclusion

Sorbatto’s Blue Cream dessert is not just a delicious treat but a testament to innovation and sustainability in the frozen dessert market. With a commitment to clean ingredients and quality production, Sorbatto is set to make a mark in the industry and bring a new level of dessert experience to consumers nationwide.