Astrology vs. Blood Type: What Americans Know
It may come as a surprise that more Americans are familiar with their astrological sign than their blood type. According to a 2023 study by Quest Diagnostics, 66 percent of Americans knew their horoscope sign, while only 58 percent knew their blood group. Interestingly, this knowledge gap was even more pronounced among millennials (47 percent) and Gen Z individuals (32 percent). A recent study by Edwards et al. (2025) highlighted this disparity and suggested that individuals with lower levels of education and intelligence tended to have a stronger belief in astrology, with women and people of color being more likely to fall into this category.
Limitations of the Study
The study by Edwards et al. (2025) surveyed 8,553 American adults and asked whether they believed astrology to be scientific. The majority of respondents (63.5 percent) indicated that astrology was not scientific at all, while 29.8 percent considered it to be somewhat scientific, and 6.7 percent viewed it as very scientific. Interestingly, those who viewed astrology as unscientific tended to have higher levels of education and intelligence, while those who believed in its scientific validity were more likely to have lower education and intelligence scores.
One of the key limitations of the study was the simplistic nature of the survey question, which may not have accurately captured participants’ beliefs about astrology. Additionally, there is a general lack of understanding about the complexity of astrology itself, as well as the psychological and cultural factors that contribute to its enduring popularity.
Deeper Meanings of Astrology
Humans are inherently drawn to meaning and patterns, which is why astrology has captivated people for centuries. Whether it’s finding constellations in the night sky or seeking guidance from horoscopes, astrology provides a sense of myth, archetype, and meaning that can elevate the ordinary to the extraordinary. Just like personality tests such as the Myers-Briggs Type Indicator, astrology offers a way for individuals to better understand themselves and others, fostering a sense of connection and empathy.
Astrology can also perpetuate stereotypes and biases, with individuals often attributing certain traits to their zodiac signs or using astrology to categorize others. While these beliefs may not be scientifically validated, they play a role in shaping our perceptions and interactions with the world around us.
In conclusion, astrology serves as a tool for storytelling, self-reflection, and connection. Instead of dismissing astrology enthusiasts as unintelligent, we can view their interest as an opportunity to learn and connect with others. Whether you’re a skeptic or a believer, astrology continues to offer a source of fascination and intrigue for many individuals.