In the spotlight of the Morning Lazziness series showcasing influential women who are leaving a significant mark with their innovative ideas, I had the pleasure of interviewing Suzana Mihajlovic.
Suzana Mihajlovic, a high-level performance and success coach, brings over three decades of experience in the helping professions, setting her apart as an authority in her field. Often described as the "missing link between success and failure," Suzana has guided numerous individuals towards achieving extraordinary results.
As one of the select Proctor Gallagher Institute Consultants who has worked closely with Bob Proctor himself, she has been recognized as one of his best.
Through her international success coaching company, Your2Minds, Suzana has worked with clients from every continent except Antarctica, helping hundreds break through barriers and achieve quantum levels of success in both their personal and professional lives.
A bestselling author multiple times over, Suzana also holds various degrees, diplomas, and certifications from universities worldwide. She is a highly sought-after professional in the fields of mindset, human potential, success, and spirituality.
Beyond coaching, Suzana has led major public speaking events and shared the stage with none other than Bob Proctor, the world’s foremost leader in human potential.
In this exclusive interview, she reflects on the pivotal moments, hard-earned lessons, and defining victories from her journey in establishing thriving online ventures.
What inspired you to start your business, and what problem were you passionate about solving?
From a young age, I have been intrigued by people’s potential and have always aspired to be an entrepreneur, helping individuals unleash their full potential. This led me to study psychology, counseling, and business at university, with the dream of one day working for myself alongside the legendary Bob Proctor. The gap I identified in traditional education was the lack of focus on self-discovery and tapping into one’s limitless potential. I realized that I had the unique gift and strength to address this issue effectively.
How has your business evolved since its launch, and what key decisions have helped drive that growth?
My business has undergone a significant transformation since its inception nearly nine years ago. Transitioning from a successful career in management and leadership in human services to entrepreneurship was a challenging mental shift for me. It took time to align my internal self-image with the vision I had for helping clients worldwide. Once I overcame this internal barrier, my business gained momentum, and I started attracting international clients. Embracing the power of self-image, as taught by my mentor Bob Proctor, was a game-changer. Today, Your2Minds has worked with thousands of individuals globally, helping them unlock their full potential and achieve remarkable results.
What truly sets your brand apart in today’s competitive market?
Your2Minds stands out due to the unparalleled experience and expertise we bring to the table. With over three decades of dedication, education, and hands-on experience, our company offers a level of coaching that surpasses many others in the industry. Our comprehensive approach, supported by a team with extensive qualifications and a proven track record of client success, sets us apart from the competition.
What has been your most effective marketing strategy to date, and why do you think it worked so well?
Word of mouth has been our most effective marketing strategy. Satisfied clients sharing their positive experiences with others has been instrumental in building trust and credibility in a competitive market. By prioritizing customer satisfaction and fostering a sense of community within Your2Minds, we have cultivated a loyal client base that continues to refer us to new clients.
How do you stay connected to your ideal audience and understand their needs or behaviors?
Building strong relationships and fostering a sense of belonging within our community has been key to staying connected to our ideal audience. By actively listening to our clients, seeking feedback, and engaging with them on a personal level, we gain valuable insights into their needs, challenges, and aspirations. Additionally, participating in masterminds and networking with entrepreneurs allows us to stay attuned to emerging trends and evolving needs in the market.
What’s one branding move or campaign that helped elevate your business to the next level?
Authenticity has been our most impactful branding decision. By staying true to ourselves and sharing our message authentically, we have been able to resonate with our audience on a deeper level. Embracing our integrity and values as a leader in the field has helped us stand out and attract a loyal following who resonate with our genuine approach.
What does success look like for you, not just in numbers, but in purpose or impact?
For me, success is defined by the positive impact I make in someone’s life or business, the progress I make towards my big goals, and the quality of my relationships with those closest to me. By aligning with my mission, vision, and values, I measure success based on the meaningful difference I create in the lives of others and the fulfillment I experience in my personal and professional endeavors.
How do you personally define success, beyond revenue and growth metrics?
Success, to me, is about making a difference, pursuing worthy goals, and nurturing meaningful relationships. By focusing on impact, personal growth, and authentic connections, I measure success not just by financial achievements but by the positive influence I have on others and the alignment with my purpose and values.
Can you share a challenge or setback that ultimately became a turning point for your brand?
Overcoming my self-image and transitioning from an employee mindset to that of a business owner was a significant challenge that became a turning point for my brand. Once I shifted my internal identity and embraced my innate strengths, my business experienced rapid growth. This transformation taught me the importance of self-belief and the impact it has on achieving success.
What daily habits or rituals keep you focused, creative, and grounded as a leader?
My daily routine includes exercise, reflection, goal-setting, and gratitude practices to stay focused, creative, and grounded. By incorporating heart-centered breathing, daily study, and consistent self-improvement efforts, I maintain a positive mindset and align with my mission and goals. These habits help me navigate challenges and maintain a balanced approach to leadership.
How do you approach innovation and risk in your business strategy?
Inspiration guides my approach to innovation and risk-taking in business. By aligning with my intuition and creative impulses, I ensure that any innovative ideas or risks are grounded in inspiration and purpose. Trusting my intuition, staying connected to my heart, and seeking guidance from within help me make informed decisions that align with my vision and values.
What advice would you give to someone starting a business in today’s fast-changing digital world?
For aspiring entrepreneurs, my advice is to start small, stay resilient, and focus on serving others. Embrace challenges, seek mentorship, and invest in your personal growth. Trust your intuition, be teachable, and maintain a positive attitude in the face of adversity. Remember that success is a journey of continuous learning, growth, and perseverance.
Where can our audience connect with you and learn more about your work or offerings?
To connect with me and learn more about Your2Minds, visit our website for a free copy of the first chapter of my book, Your2Minds. You can also reach out to my team at admin@your2minds.com for inquiries or assistance. Follow us on social media for updates and insights into our coaching services and offerings.
In conclusion, Suzana Mihajlovic’s journey as a high-level performance and success coach is a testament to the power of self-belief, resilience, and authenticity in driving personal and professional growth. Through her unwavering commitment to helping individuals unlock their full potential, she continues to inspire and empower clients worldwide.